CRM Strategy & Lifecycle Marketing

I design and optimize customer journeys across acquisition, nurture, and retention — from welcome flows to loyalty touchpoints. My approach balances strategic architecture (who, when, and how we target) with measurable outcomes like engagement, retention, and conversion.

Salesforce Marketing Cloud Expertise

As a 3x Salesforce-certified professional, I have hands-on expertise in Journey Builder, Email Studio, Ad Studio, and Automation Studio. I’ve led platform migrations and built scalable frameworks that enable personalization at scale while keeping campaigns efficient and agile.

Data & Analytics

Data is the backbone of my work. I define KPIs, and translate reporting into clear, actionable insights. Through A/B testing and closed-loop reporting, I tie marketing activity directly to business impact.

Cross-Functional Collaboration

CRM doesn’t live in a silo. I bridge data, creative, media, and leadership teams, aligning on audiences, messaging, and goals. My ability to “translate” between technical and creative teams ensures strategies stay grounded and execution stays on track.

Project & Program Management

I bring structure to complexity — managing annual planning, campaign prioritization, and scope. Having led large-scale migrations and multi-channel CRM programs, I balance big-picture vision with the realities of budgets and timelines.