ABOUT CHRISTINE HARRIS

I’m a CRM & Martech specialist with over six years of lifecycle marketing expertise and more than a decade driving cross-channel campaigns. My specialty lies in Salesforce Marketing Cloud (SFMC) — from journey orchestration and segmentation to performance analytics and optimization.

I’m passionate about transforming complex business goals into clear, actionable CRM strategies and solutions that deliver measurable impact. Over the years, I’ve led projects that boosted engagement, re-architected nurture programs, and guided platform migrations to unlock new levels of personalization and efficiency.

As a 3x Salesforce-certified professional (Administrator, Email Specialist, AI Associate), I bridge strategy and technology — collaborating with data, creative, and media teams to create personalized, insight-driven experiences that build retention, acquisition, and long-term customer value.